The platform is rolling out a new feature that permits them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the service revealed that it currently hosts over 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the following weeks before a widespread release. This advancement comes amid a surge in content created by AI, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing video streams on another major platform only show content made by AI. A large amount of this material is deemed “AI slop”, a term for poor-quality, factory-style content that is typically nonsensical or bizarre.
Our research shows that many people enjoy content made with AI tools, from digital art to science explainers, and we want to give people the option to adjust the amount of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
TikTok announced that there are now 1.3 billion videos on its service labeled as made with AI. In total, over 100 mn media items are submitted to the platform each day, making AI-generated material a limited part of its complete catalog.
User Control Features
Viewers will be in a position to limit or boost the volume of AI content they watch by accessing the “manage topic” option in the application and choosing AI-made media. Further subjects that currently be modified under the filter cover politics, clothing, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies require users to label “realistic” AI-generated content, and it bans harmful AI impersonations of public figures or emergencies. Any believable AI video that is not labeled can be removed under its community policies.
Furthermore, the service will henceforth attach an artificially created watermark to content made using its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This measure is designed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is also introducing a $2m awareness program for specialists and organizations to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups specializing in educating coding and technology.
Moderation Strategy
TikTok has defended its content review process, following discussion over plans to cut jobs for numerous safety staff in Britain. The company is expected to reduce 439 jobs in its content moderation division in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official stated that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it is viewed by people. The platform stated a notable drop in explicit and harmful content handled by human moderators over the previous year due to the use of its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
